Ali Mortazavi

Published multiple peer-reviewed articles in leading journals like *International Journal of Human-Computer Interaction* and *Journal of Advertising Research*, advancing understanding of chatbot influence and virtual influencer ecosystems.

Presented research findings at prestigious conferences including the Society for Consumer Psychology and the American Academy of Advertising, enhancing academic visibility and collaboration.

Secured competitive grants and scholarships totaling over $6,850, including the Broadening Research and Instruction in Negotiations Grant and the Graduate Student Scholarship.

Actively contributed to the academic community through professional service as Vice Chair of Scholarly Insights for AMA DocSIG and as an Ad-hoc Reviewer for multiple international journals.

Analyzed sales and negotiation literature to identify key drivers of success and areas for improvement in professional sales contexts.

Assisted in the development of research instruments and case studies for sales education, enhancing instructional materials for future courses.

Managed a portfolio of over 20 key client accounts, developing and executing digital media strategies that consistently met or exceeded performance KPIs.

Directed multi-channel marketing campaigns (SEO, SEM, social media, display) for clients, increasing online visibility by an average of 20% and lead generation by 10%.

Utilized advanced analytics tools to monitor campaign performance, optimize ad spend, and generate detailed reports, improving ROI by up to 30% for various campaigns.

Spearheaded the adoption of new digital advertising technologies and platforms, enhancing campaign targeting capabilities and operational efficiency for the agency.

Mentored and supervised a team of 6 media specialists, fostering skill development and ensuring high-quality campaign execution.

Developed and implemented media plans for over 15 clients across various industries, successfully reaching target audiences and achieving campaign objectives.

Conducted thorough market research and competitive analysis to identify optimal media channels and placement strategies, enhancing OOH campaign effectiveness by 5%.

Negotiated media buys with vendors, securing favorable rates and added value for clients, resulting in an average of 5-7% cost savings per campaign.

Collaborated cross-functionally with creative and account management teams to ensure seamless campaign execution and alignment with overall marketing strategies.